understanding the human behavior Branding takes place when people associate an emotion with a product. Sometimes “brand marketing” like advertising, public relations, etc. has that impact… but the most important…
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#1 – Did I overinvest in social media? Many businesses, and even marketers, can sink countless hours a week into social media. Likes, shares, and comments feel like an accomplishment,…
For business owners, CMOs, and marketing professionals, determining the most effective advertising platform for business growth goals can be challenging. There’s no one-size-fits-all solution. The main challenge is acquiring…
As a business owner who has researched how to market your business, you may have heard the term ‘content is king’. Well, guess what!? Repurposing content is the crown jewel...
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In the world of project management, the ability to manage tasks, timelines, and budgets is essential. However, one often underestimated aspect of a project manager's role is the art of...
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Creating a brand strategy is a crucial step in establishing a strong and cohesive identity for your business. It involves defining your brand's purpose, values, target audience, positioning, and key...
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In this ever-expanding digital landscape, making your mark locally is crucial for growing your business. That's where Local SEO (Search Engine Optimization) comes into play. If you're ready to boost...
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Having been a marketer & PR professional for so many years, reviews are essential for building a positive reputation, attracting new customers, and fostering trust in your brand. Here are...
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Every successful business markets themselves and many invest in advertising as well. The challenge generally becomes finding the right balance for your specific business that can bring in todays’ dollar...
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Years ago, I used to produce all the Meineke muffler commercials. And for those that remember, George Foreman was in those commercials for a while. A lot of fun….