Understanding how you view your company, and brand, can be vastly different from how your consumers perceive it. Remember: Your consumers own your brand, not you. This reality can be…
As of now, 61.4% of the global population uses social media. When considering platform penetration among eligible audiences, the figures are even more striking: 93.5% of the 5.3 billion global…
Let’s talk about marketing in a recession… Fact… Since 1930 we’ve had only 11 recessions. Fact… recessions only last 6-10 months on average AND the worst recession only lasted 16…
