BlogBrandsCommunicationMarketing Strategy
June 4, 2024

Marketing = Emotion

understanding the human behavior Branding takes place when people associate an emotion with a product.  Sometimes “brand marketing” like advertising, public relations, etc. has that impact… but the most important…
BlogBrandsMarketing Strategy
May 15, 2024

Top 3 things you don’t want to ask yourself at the end of 2024. …regarding your marketing, of course.

#1 – Did I overinvest in social media? Many businesses, and even marketers, can sink countless hours a week into social media. Likes, shares, and comments feel like an accomplishment,…
CommunicationMarketing Strategy
April 28, 2024

Good metrics, bad metrics… at the end of the day you need results.

  For business owners, CMOs, and marketing professionals, determining the most effective advertising platform for business growth goals can be challenging. There's no one-size-fits-all solution. The main challenge is acquiring…
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