• 24/06/16 Uncategorized


    Media Vision Advertising Celebrates Ribbon Cutting in Goshen, NY

    On Thursday June 16th, the Orange County Chamber of Commerce helped Media Vision Advertising celebrate their Ribbon Cutting at their new offices located at 25 Main Street in Goshen, NY.

    A combination of clients, vendors and friends gathered in the second floor offices of the Flatiron Building to cut the ribbon and celebrate the growth of Media Vision Advertising. Media Vision CEO and Strategist, James Danella is looking forward to this new stage of growth for his company. When speaking about his clients and the relationships he and his team develop with them, he noted “We become an extension of our clients. Like their marketing department down the hall. That is the ideal kind of relationship. The more we can do that, the more we learn about our clients, the better relationship.”

    In attendance were several people from the Orange County Chamber of Commerce, representatives from several media outlets including, Time Warner Cable, Straus News and HVNN as well as the Mayor of Goshen Kyle Roddey. As the Agency of Record for the Orange County Chamber, Media Vision Advertising has established a strong relationship with the Chamber. Lynn Cione, President of The Orange County Chamber of Commerce spoke about James and the Media Vision Advertising Team revealing “James and his staff are very relational; it is not a transactional business model. He really gets to know his clients, he gets to know everything including what their value proposition is and he meets them at a very human level. He meets them where they are.”

    Media Vision Advertising is a full-service advertising agency located in the Hudson Valley. Areas of concentration include advertising, marketing, strategic planning, media buying, content messaging, interactive, social media, and a full menu of design services. MVA works with clients in many different industries. From locally known mom and pops to businesses with a national reach to entrepreneurs and everything in between, Media Vision approaches every client as an individual to craft strategy and a creative effort geared specifically for their target market. To learn more about them visit www.mediavisionadvertising.com or call 845-294-3228.


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  • 02/02/16 Uncategorized


    When the name of your company has Advertising in it, people kind of expect you to talk about the Superbowl on Monday – arm chair quarterback style. So today, the Monday after the Superbowl, some of the team at Media Vision Advertising is going to share with you our favorites and why we love them:

    Taylor, the newest member to our team, liked the Prius Bank Robbers spot. “I just thought it was silly because the robbers were getting away and people were cheering for them with signs and stuff.”

    Kara’s favorites were the movie trailers. Specifically the trailer for the new Independence Day movie…”It was exciting, I loved the first movie and I am excited about the new one!”

    Laura liked Hyundai’s First Date movie featuring Kevin Hart. “As a mom of two daughters who is married to a slightly overprotective dad, I saw it as a vision for our future. It was brilliant and funny!”

    James preferred Helen Mirren’s public service announcement against Drunk Driving for Budweiser. “I thought it was something totally different. I liked the style of her speaking directly into the camera.”

    Overall, the mood this year was much lighter than last year’s crop of commercials. We went back to funny which was awesome but we have to say as a group we agree that the spots were for the most part like viewing any other television program. Several of the spots where posted online ahead of time so you lose the excitement of premiering a spot during the Superbowl. We would also like to say that we are in total agreement that the spot we liked the LEAST was the Puppybabymonkey spot. In a word, it was creepy, in three words, hard to watch.

    What did you think? Do you agree with any of our favorites? Please leave a comment below.

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  • 14/10/15 Uncategorized


    After receiving the official news last week, we couldn’t be more excited to roll up our sleeves and get to work.  We have been closely following the changes going on at the Chamber and are honored to be selected as the agency to work alongside the OCCC team.  Check out our official press release below:

    Media Vision Advertising Named Orange County Chamber of Commerce’s Agency of Record

    The Orange County Chamber of Commerce announced last week that Media Vision Advertising would be the advertising, marketing and public relations agency of record for the Chamber for the next three years.  Chamber president Lynn Allen Cione spoke with Media Vision Advertising’s owner/strategist James Danella personally to deliver the news.  “James Danella has developed a comprehensive, multi-faceted approach to meeting the Chamber’s goals of strengthening our position as the voice of the business community, promoting ROI to Chamber members, and maximizing all media platforms to increase awareness about everything the Chamber offers,” said Cione. “We’re very excited about the creativity and commitment that Media Vision will bring to the Chamber’s marketing efforts.”

    As a member of the membership committee, James Danella is no stranger to the Orange County Chamber of Commerce. “We are excited to be a member, let alone having the opportunity to guide the OCCC marketing efforts going forward.  I look forward to the work ahead with Lynn and the rest of the exemplary team at the chamber.” said Danella. In addition to marketing, advertising and public relations, Media Vision Advertising’s work with the Chamber will include developing strategies and creating opportunities to make the Chamber’s vision of being The Voice of Business in Orange County come to fruition.


    The Orange County Chamber of Commerce is one of the largest chambers of commerce in the state of New York.  Its headquarters is located in the town of Montgomery, NY in the Orange County Chamber Business Center at Scott’s Corners Drive.  It is the mission of the Chamber to provide an environment in which businesses succeed and the quality of life for everyone in Orange County is enhanced.  For more information regarding the Chamber of Commerce visit www.orangeny.com or call 845-457-9700.

    Media Vision Advertising is a full-service advertising agency located in the Hudson Valley. They provide advertising, marketing, strategic planning, media buying, content messaging, interactive, social media, and a full menu of design services, to clients in many different industries. Media Vision approaches every client as an individual crafting strategy and a creative effort geared specifically for their target market.  We invite you to visit our website at www.mediavisionadvertising.com or call 845-294-3228.


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  • 05/10/15 Uncategorized

    Website Builder Tools & Resources for the Small Business Owner

    This blog is the first in our “Toolbox” series, offering tips and resources for marketing a small business.

    As a small business owner, you have a lot on your plate.  You know that having an updated, modern, and effective website for your business is important, but the idea of creating a website can seem a daunting task….but it doesn’t have to be. There are numerous tools at your disposal to create fast and easy websites.  And just because it may be low cost doesn’t mean it won’t look good; these web creation tools are based on tried and true web design.
    But remember, free (and low cost) design services only go so far.  The extent of customization may be limited, but you’ll still be fully equipped to get your brand and message out there!  So if you’re ready to give it a try, here are some things you should know.

    There are 2 separate parts to getting a website up and running:

    1. The first is your domain, or URL. You need to purchase a domain from a registrar, such as GoDaddy or Network Solutions.
    2. Second is where your website is hosted. Set up a hosting package from a web hosting provider, after you have your domain registered.
      Some examples of hosting providers are Bluehost, Dreamhost, HostGator.  GoDaddy & Network Solutions also provide these services as well.

    If you are tech savvy, you can create your own website using WordPress, Joomla or other Content Management Systems.  Read more about these platforms here:  http://websitesetup.org/cms-comparison-wordpress-vs-joomla-drupal/.
    If you are not tech savvy, don’t worry, many online services take care of it all for you.  All you have to do is choose a domain name, and you’re ready to create a website.  This is the fun part, so read below and see which tool may seem right for you.

    Here are two that we recommend starting with:


    Wix is probably the most well know and easy to use website builder.  With Wix, you can register a domain, connect an existing domain to it, and host your site for free.  There are also paid subscriptions for advanced services, such as custom form builders or online stores.  Choose from hundreds of templates based on various types of businesses, and start adding your own content, images and changing colors to match your brand.


    Weebly also does it all for you, from domain to hosting to email, even an ecommerce store for an additional cost.  The free version of Weebly does not allow you to use your own domain, but for $8 a month you can connect your own.   Hosting is always free, with unlimited website pages.
    Weebly’s drag & drop editor makes it very easy to customize your site.

    There are many more out there, so do yourself a favor and research them.
    Here are several comparisons and reviews:





    So what are you waiting for?  If your business is not on the web, or if your website is in need of an update, there are ample tools and resources to get you started and guide you through the process, so no more dragging your feet.  Start creating!

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    Website Builder Tools & Resources for the Small Business Owner
  • 25/09/15 Uncategorized

    Musing from the desk of Laura D: Do you know I love you?

    I recently attended a funeral for my Aunt who passed away 2 weeks before her 86th birthday.  Aunt Peggy was my mother’s oldest sister and beloved by everyone.  My family members are flung across the miles so, we don’t really see each other often.  Gathering for an extended weekend every otheryear at best, sometimes missing a few years in between because of LIFE, our time together is not as frequent as I would like.

    As I sat through the service, I allowed my eyes to rest on each family member in attendance.  I suddenly had a flood of memories, moments from long ago attached to realizations of how they had touched my life and I sat there feeling an overwhelming sense of gratitude.

    They had loved me, supported me, prayed for me and shared with me.

    They had made me laugh, hugged me tight and helped me dry my tears.

    Each one of them were extraordinary and unique and special and I was overcome with this desire to make sure everyone new without a doubt that I loved them.

    And as the funeral service was ending and we were being led to the gravesite, I hugged as many necks as I could, but it just didn’t seem like the right time to say “Hey, I love you so much and you are really wonderful.”  So I didn’t.

    Now I’m home, sitting with a blank page and a full heart.

    Remember the scene in Good Will Hunting when the therapist (played by Robin Williams) tells Will (played by Matt Damon), that the abuse he suffered isn’t his fault?  Williams says “See this, all this *$?#, It’s not your fault.” and Damon whispers “Yeah, I know”  And Williams takes a step closer and says “Look at me son, It’s not your fault.”  And Damon replies “I know.”  And Williams repeats “It’s not your fault.” over and over again until Damon finally receives it and breaks down.  Williams keeps saying the words over and over again because sometimes people hear what you are saying, but they don’t receive the information.  They don’t believe it.

    I have told each of my family members that I love them. I know they heard me.  But do they believeme?  Do they know that I love them?  That I appreciate the prayers and the gifts and the words of encouragement?  Do they know that I admire who they are and all they have accomplished?  Do they know that I cherish the time we spent together and that the memories we created are priceless?

    Maybe not.  And that makes me sad.  So I hope to do better.  I vow to share the things that are filling my heart so my family has no choice but to believe me.

    My full heart (and rapidly filling page) have brought me to this marketing related thought:  Do our clients know how much we enjoy working with them?  How we love to create articles, collateral, TV spots and strategies for them?  Do they know that by putting their trust in Media Vision Advertising, we get to express our creativity?  Do they know that we are very thankful for their business and that we enjoy working with them and that each of them are extraordinary and we feel lucky to get to help them share with the world what makes them unique?

    Well, they do now!
    On behalf of the MVA team:  A heartfelt thank you to our clients.
    We love working with you and we think you are pretty special.
    (PS – We’ll tell you ourselves the next time we talk)

    Thanks for reading…..Laura D.

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    Musing from the desk of Laura D: Do you know I love you?
  • 12/08/15 Uncategorized

    Brand Loyalty and The Power of One

    Brand Loyalty and The Power of One
    My son loves football.  Born in late January, he spent his first Super Bowl Sunday asleep wearing football PJs and his arms in the air as if to signal TOUCHDOWN!

    By 5, his first request upon waking during football season was to ask for me to put on ESPN’s Sport Center so he could check out highlights of games that were completed while he was sleeping.

    Just before his 6th Birthday, my husband and I spent the better part of our Christmas vacation turning his bedroom into a football fan’s haven.  Everything in his room from the walls to the bedding to his laundry hamper were transformed to match the color and logo of his favorite team!

    What team?  Well, anyone who has met my son can tell you with 100% certainty that his team is The Dallas Cowboys.  For the Danella family, the Cowboys are more than America’s team, they are football and living in NY in the heart of Giant country has done nothing to sway our brand loyalty.  The family van sports a huge star on the back, my girls have cheerleader outfits, my husband and I have jerseys and my son…well my son may as well be a walking Dallas Cowboy billboard!

    Why am I, writer at an advertising agency, talking to you about football and what on earth does all this have to do with marketing?  Two words.  Brand Loyalty.  You cannot underestimate the power of building a loyal following for your brand.

    I do not believe there is anything that will make my son stop being a fan of the Dallas Cowboys.  He proudly carries his Dallas Cowboy’s backpack and lunch box through the halls of his NY school and does not back down from the harshest criticism.  Instead, he takes the comments from his Giant fan classmates and launched a one boy mission…to convert his entire class (including his teacher) to switch their loyalty from the home team to the Dallas Cowboys.

    How exactly is he going about this?  I mean apart from the room décor, school accessories and apparel choices ?  Which by the way portray a consistent brand presence, but that is a different blog for a different day.

    He is going about his conversion, one individual at a time.  My son has already convinced a few of his buddies that the Cowboy’s do indeed RULE!  In fact I had a parent thank me (sarcastically of course) for the conversion of her son when he ran up to my boy hand in the air exclaiming “Go Cowboys!”.   In fact,  I believe that my son has made it easier for some closet Cowboy fans among the faculty to bring their Aikman jerseys out of mothballs and don them on a recent Sports Fan day.

    He takes great pride in wearing that famous star and he encourages others to do the same.  Now don’t you wish you had a fan base as loyal as my boy?  If you do, count your blessings.  They will be your greatest marketing asset.  As they tell their friends about how great you are, they are bound to win a few for your team who will in turn tell their friends and so on and so on.

    Oh and by the way….Go Cowboys!

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    Brand Loyalty and The Power of One
  • 05/08/15 Uncategorized

    Social Media Takes a Village

    Social media works best when it is interactive.  
    It works best when it becomes more than a place to update your status.
    It works best when it becomes a place to connect & share information with like minded people.

    I’ve seen that first hand.  I’ve experienced it working at its best as part of an on-line group.
    I’ve also seen it work for entrepreneurs & business owners as they share their knowledge with clients & reached beyond their walls into the community.

    In order to make it work.
    In order to keep a fully alive social media strategy working for your business, you need a village.

    Build a Village
    Your Company is made up of a collective of individuals.
    Each of these individuals has their own unique set of talents, strengths & experiences.
    Not only that, each of these individuals has their own circle of influence.
    Imagine, even for a moment, the power of having each individual within your company using their strengths, talents, experiences & circle of influence for the good of the company.
    That my friend is a pretty awesome village!

    Where do you begin?  
    Well more than likely you already have social media channels for your business set up & running.  Chances are your employees are also already doing the social media thing.
    If not, that is a good place to start.  Set up social media channels that are relevant to your business & be sure key employees are ready to utilize the power of social media.

    Set the course
    If your company already has a social media presence, that’s great!
    Just make sure that you & your team are all walking in the same direction so that you can reach the same destination (read as “new business”).
    You have to set the course & you do that, with a strategy!

    It will do no good for employee A to talk about how Widgets are the best thing about your company while employee B tells everyone that Whatsits are the way to go.
    You’ll need a corporate strategy that everyone can plug into.
    Once a course has been set, it gives your village freedom to be themselves.
    It is their individuality that will draw new people into your community.

    What’s next?
    Be sure that as you go on your way, you are relational.
    Don’t just spout facts & figures.  Ask questions.  Do your best to get people talking.
    Share with people.  Not just the serious stuff, but the fun stuff too!
    Who doesn’t love to see pictures of smiling happy people?
    Don’t be afraid to have a little fun!

    Still confused?
    Do you feel like you’ve tried all this stuff & you can’t make it work?
    Have you run into challenges that you aren’t sure how to overcome?
    Share your thoughts below!  We’d love to be part of your village!

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    Social Media Takes a Village
  • 29/07/15 Uncategorized


    Ensuring color consistency throughout all your branded pieces

    Your company’s colors are very important to your brand. You have carefully selected the right colors to represent who you are as a company.  If you are unsure what colors are right for you, read our previous blog post on the subject “The meaning & power of colors in marketing.”

    You want to ensure that those colors come through rich and vibrant, and looking the same, each time.  Understand that there is no such thing as a 100% guarantee that your colors will come out exactly the same each and every time.  It’s just the way it is in the wonderful world of printing…but that’s a blog for another time.  You can, however, ensure that you get the best color match possible….it all comes down to the color method.

    This is twofold:

    First, the color method that you or your designer chose when creating your logo or collateral piece, and second, the color method chosen when it goes to press.

    Color method in design:

    It is important to think about your preferred color method before putting a pen to paper and beginning design, or to seek the advice of a print or design professional.  The only way to ensure color accuracy from one project to another is to make sure the graphic elements are designed properly in the first place.

    CMYK – Stands for Cyan, Magenta, Yellow and Black.  Most design is done in CMYK.  While Pantone colors are good for logos or for a solid background color, imagery (and much graphic artwork) is created with the CMYK method.
    RGB – Stands for Red, Green, Blue.  This method should only be used for web based design, never for something intended for print.
    PMS or Pantone – if you are particular about a certain color, especially in a logo, use this method from the start to ensure that you will always have your desired color.  If you have to convert CMYK to Pantone later on, you may not find a perfect match.  This is not something you want to happen when it’s too late.  You don’t want to have your logo and some other pieces of collateral already created, then attempt to print a new piece with a new printer, only to find that the color is not coming out the same.  You cannot go back and find a Pantone to match the CMYK formula; at least it is nearly impossible.  So start with a Pantone whenever possible and save yourself a lot of trouble!

    Color method on press:

    CMYK – Generally more widely used.  If you think you have never heard of CMYK before, think again.  Just look inside your desktop or office printer.  These are the inks that every laser color printer uses. Each color that is represented in your design is a certain mixture of these 4 colors.  But because nothing can be absolutely perfect….the balance of these 4 colors can be off from one print job to another.  Printers call this “drift”.  Our friend Amy from Newburgh Envelope explains this in a very creative and easy to understand way!  She relates the mixing of colors to baking.  Click here to check out her vlog.

    “Well there must be a better way!” you say…Why yes, there is!  It’s called the Pantone Matching System, or PMS.

    PMS (spot colors) – Pantone colors, often called “spot” colors, are standardized, so different printers can refer to the system to get the exact color they need.   These “spot colors” are inks that come out of a can as one solid color.  It is possible to attempt to recreate a PMS color using CMYK (as there are some very close matches) but again, using Amy’s baking analogy, every time the CMYK colors get mixed by an individual printer, the ratio is slightly off.  If your piece was designed using PMS colors, it should be printed with this method to ensure color accuracy.

    So where does this leave you?

    When printing a short run you have the option of printing digitally which is much more cost-effective, and only CMYK is available digitally.  CMYK usually serves well, and you can still achieve rich, vibrant colors.  Pantone isn’t always necessary, or particularly cost-effective, especially when you only need a short run.

    You will want to use Pantone when the having the exact color really matters to your brand.  If you have a very specific logo color and you are particular about it being just the right shade of red, then you most certainly want to use Pantone colors. It may be a bit more expensive, but well worth the extra cost.

    When in doubt, design first using PMS, then you can make the choice of your printing method.  It is possible to get a very close match of a Pantone using CMYK, but if you start with CMYK in your design, it is much harder to find a Pantone match.

    (Newburgh Envelope in Newburgh, NY is AdZipadee’s preferred printing vendor.  Thanks to Amy Stillwaggon for her trusted advice and her input on this blog!)

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  • 22/07/15 Uncategorized

    Writing a Blog 101

    If you write it, they will come.
    Tips on writing a blog that builds customer loyalty!

    I write.
    That is my primary role here at Media Vision Advertising.
    I am neither an expert blogger nor do I claim to be one but I can offer insights that will be valuable to any business that is looking to reach out to their customers through a blog. The wonderful world of blogging!

    First things first, you need to find your target; your Who.
    You need to figure out who is likely to read your blog and then, talk to them.
    This is important because just as in real, live conversations, you need to adjust your blog content for your audience.  We adapt to our environment.  We address people differently based on the context of where we are.  If you are going to tell the story of what happened to you at the mall, you might tell it one way to a group of friends and another way with your co-workers.

    So…who is your Who?
    If you have been blogging for a while, do you have a group of people who routinely comment on past blog posts?  Have you set up a subscription list attached to your blog?  If so…who are these people?   Take some time and find out to whom you will be speaking.  Are they business owners?  Key decision makers within the companies they represent?  Are they families with kids?  Singles who are on more of a career path?  Find some similarities and then speak to them.

    If you do not have a list of followers or are just starting out, who do you want to be reading your blog?  To steal a line from my favorite movie Field of Dreams….If you write it they will come.  Meaning if you are looking to reach to a specific audience, write to them and through your various social media efforts, you can end up with the audience of your dreams.

    Who Part 2
    The second part of Who is you need to know who you are.
    Are you writing on behalf of the company?  Or, are you writing as the CEO, president or key decision maker?  In general the more personal you are while you are writing this blog, the more engaging the blog will be.  This doesn’t mean you have to share your life story, it just means that the more human you make the blog, the more it will illicit response.  In general, people what to feel, they want to be inspired, they want to feel good.  If you can show a little bit aboutwho you are then your company will seem more alive to them, more real, more human.  This is a good thing.  It will go a long way to building loyalty.

    Be as informative as possible.
    If people are going to take time out of their busy day to read your blog, be sure that the information you are offering is valuable.  Aim to give them a piece of information that they can apply to their lives in each and every post.  If your readers are able to take information you provided and apply it to their lives, they are more likely to tune in next week hungry for more.  If the information you provided makes an impact and helps them, they will share your blog.  Then you get a new person in your audience!

    Don’t Sell!
    I have referred to this before and I really think it is important.
    While I understand the need to introduce new products or services to your customers, if you ask your readers to buy something in every post, they may stop being loyal!  What we are looking for is continued customer loyalty which means relationship and trust.  We tend to be wary of someone who is constantly selling us something.  If you have a great product and you really want to share it in a blog post, that is fine but make sure you follow it up with a great informative article that doesn’t sell a thing!

    Talk Back!
     to your comments.
    Blogging can turn into a dialog if you allow it.  It can give you the opportunity to connect with a potential client while building a solid relationship with them.   While it may be tempting to post the blog and be done or simply read through the comments, it is important that your audience feels heard.  Responding to comments helps potential clients see you as approachable, feel a connection with you which in turn builds……say it with me….loyalty.

    Utilize Links!
    Remember although blogging is about words, it is still part of the highly visual social media world so anytime you can incorporate something visual, it is a good thing.  Link ideas can be to affiliate websites, related articles or your own past posts on the subject.  Plus, an added benefit is the possibility of additional traffic as well as better search so please….link away!

    If you would like to learn more about blogging, social media and the wonderful world of marketing, please subscribe to our mailing list.  Each of our blogs will be sent right to your mailbox!

    Did you miss last week’s blog on content marketing?  Follow the link here to check it out!

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    Writing a Blog 101
  • 12/07/15 Uncategorized

    What is Content Marketing Anyway?

    Let’s face it, we live in a fast paced society.  Everything is moving quickly and if you don’t try to keep up you can easily be left behind.  I’m sure you heard that “content is king” and are aware of the phrase Content Marketing, but do you really know what it means?

    Today’s consumers are conditioned to look past all the fluff and search for the heart of the message.

    In order to do this they

    –  DVR past TV Commercials (except during the Superbowl….everyone loves Superbowl commercials!) Tag fb post of superbowl ads

    –  Flip past magazine and newspaper ads

    –  X (close) banner ads as quickly as they pop up on their computer screen

    How then, exactly, do you reach your customers?

    Content Marketing…….

    Content Marketing is when you have a strategy in place to reach your current customer and potential clients utilizing content.

    It is communicating with your prospective customers WITHOUT selling them.

    Yes, I did just say without selling them.

    Instead it is all about:

    –  Building relationships with your clients over the long haul.

    –  Obtaining engagement with current clients and potential clients to help you further develop those relationships.


    –  Providing potential customers with information they NEED.  Information that helps them make their life easier or happier or less stressful.


    –  If they learn something that somehow benefits them, they will come back so that they can learn some more.

    –  If they use the information you provided and it helped them and it turns out you were right….you just became an expert to them and they will trust you when they have a future need.


    –  They will share this great information with their friends and gain you a new potential client!

    The whole idea behind successful content marketing is that if you consistently give potential customers content that educates them and fills a need, they will give you their money, their loyalty AND they will be a sales person for your service or product.

    That my friend is the power of selling without selling!  That is content marketing!

    If you want to learn more, keep checking back…we will be posting additional information that can be very helpful as you work to establish a strong content marketing campaign!

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    What is Content Marketing Anyway?