As of now, 61.4% of the global population uses social media. When considering platform penetration among eligible audiences, the figures are even more striking: 93.5% of the 5.3 billion global…
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Let’s talk about marketing in a recession… Fact… Since 1930 we’ve had only 11 recessions. Fact… recessions only last 6-10 months on average AND the worst recession only lasted 16…
There are some principles marketing professionals use that once you understand how a consumer is affected by it… you’ll learn to understand how to apply it in your own…
Ever since the great recession, the new consumer that rose from the ash has changed how we market to consumers even today. We (consumers) are more demanding and hold…
Let’s talk about marketing in a recession… Average recessions only last 6-10 months AND the worst recession only lasted 16 months. (officially) In spite of these facts, events still occur…
understanding the human behavior Branding takes place when people associate an emotion with a product. Sometimes “brand marketing” like advertising, public relations, etc. has that impact… but the most important…
#1 – Did I overinvest in social media? Many businesses, and even marketers, can sink countless hours a week into social media. Likes, shares, and comments feel like an accomplishment,…
For business owners, CMOs, and marketing professionals, determining the most effective advertising platform for business growth goals can be challenging. There’s no one-size-fits-all solution. The main challenge is acquiring…
As a business owner who has researched how to market your business, you may have heard the term ‘content is king’. Well, guess what!? Repurposing content is the crown jewel...
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In the world of project management, the ability to manage tasks, timelines, and budgets is essential. However, one often underestimated aspect of a project manager's role is the art of...
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