After years dominated by performance marketing and algorithm-driven advertising, brands are slowly shifting back toward brand-led marketing. With rising customer acquisition costs, declining ad efficiency, and growing consumer skepticism, strong…
In the world of business and communications, the terms branding, marketing, and advertising are often used interchangeably. However, while they are closely related and work together to build a successful…
Understanding how you view your company, and brand, can be vastly different from how your consumers perceive it. Remember: Your consumers own your brand, not you. This reality can be…
understanding the human behavior Branding takes place when people associate an emotion with a product. Sometimes “brand marketing” like advertising, public relations, etc. has that impact… but the most important…
#1 – Did I overinvest in social media? Many businesses, and even marketers, can sink countless hours a week into social media. Likes, shares, and comments feel like an accomplishment,…
Years ago, I used to produce all the Meineke muffler commercials. And for those that remember, George Foreman was in those commercials for a while. A lot of fun….