#1 – Did I overinvest in social media? Many businesses, and even marketers, can sink countless hours a week into social media. Likes, shares, and comments feel like an accomplishment,…
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For business owners, CMOs, and marketing professionals, determining the most effective advertising platform for business growth goals can be challenging. There’s no one-size-fits-all solution. The main challenge is acquiring…
Creating a brand strategy is a crucial step in establishing a strong and cohesive identity for your business. It involves defining your brand's purpose, values, target audience, positioning, and key...
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Every successful business markets themselves and many invest in advertising as well. The challenge generally becomes finding the right balance for your specific business that can bring in todays’ dollar...
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Years ago, I used to produce all the Meineke muffler commercials. And for those that remember, George Foreman was in those commercials for a while. A lot of fun….
This may be an extremely difficult tidbit to read. Yet you need to know that your consumer OWNS your brand. Products are built. Services are implemented. Both solve problems. A brand is...
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This may be an extremely difficult tidbit to read. Yet you need to know that your consumer OWNS your brand. Products are built. Services are implemented. Both solve problems. A brand is...
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