When you hear “4th quarter,” it means different things to different people. In football, it signals that the game isn’t over yet—time to finish strong! The same applies to your…
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Let’s talk about marketing in a recession… Fact… Since 1930 we’ve had only 11 recessions. Fact… recessions only last 6-10 months on average AND the worst recession only lasted 16…
There are some principles marketing professionals use that once you understand how a consumer is affected by it… you’ll learn to understand how to apply it in your own…
understanding the human behavior Branding takes place when people associate an emotion with a product. Sometimes “brand marketing” like advertising, public relations, etc. has that impact… but the most important…
#1 – Did I overinvest in social media? Many businesses, and even marketers, can sink countless hours a week into social media. Likes, shares, and comments feel like an accomplishment,…
For business owners, CMOs, and marketing professionals, determining the most effective advertising platform for business growth goals can be challenging. There’s no one-size-fits-all solution. The main challenge is acquiring…
As a business owner who has researched how to market your business, you may have heard the term ‘content is king’. Well, guess what!? Repurposing content is the crown jewel...
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Creating a brand strategy is a crucial step in establishing a strong and cohesive identity for your business. It involves defining your brand's purpose, values, target audience, positioning, and key...
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In this ever-expanding digital landscape, making your mark locally is crucial for growing your business. That's where Local SEO (Search Engine Optimization) comes into play. If you're ready to boost...
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Having been a marketer & PR professional for so many years, reviews are essential for building a positive reputation, attracting new customers, and fostering trust in your brand. Here are...
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