As of now, 61.4% of the global population uses social media. When considering platform penetration among eligible audiences, the figures are even more striking: 93.5% of the 5.3 billion global…
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Ever since the great recession, the new consumer that rose from the ash has changed how we market to consumers even today. We (consumers) are more demanding and hold…
understanding the human behavior Branding takes place when people associate an emotion with a product. Sometimes “brand marketing” like advertising, public relations, etc. has that impact… but the most important…
For business owners, CMOs, and marketing professionals, determining the most effective advertising platform for business growth goals can be challenging. There’s no one-size-fits-all solution. The main challenge is acquiring…
In the world of project management, the ability to manage tasks, timelines, and budgets is essential. However, one often underestimated aspect of a project manager's role is the art of...
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