Understanding how you view your company, and brand, can be vastly different from how your consumers perceive it. Remember: Your consumers own your brand, not you. This reality can be…
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understanding the human behavior Branding takes place when people associate an emotion with a product. Sometimes “brand marketing” like advertising, public relations, etc. has that impact… but the most important…
#1 – Did I overinvest in social media? Many businesses, and even marketers, can sink countless hours a week into social media. Likes, shares, and comments feel like an accomplishment,…
Creating a brand strategy is a crucial step in establishing a strong and cohesive identity for your business. It involves defining your brand's purpose, values, target audience, positioning, and key...
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Having been a marketer & PR professional for so many years, reviews are essential for building a positive reputation, attracting new customers, and fostering trust in your brand. Here are...
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Years ago, I used to produce all the Meineke muffler commercials. And for those that remember, George Foreman was in those commercials for a while. A lot of fun….