When you hear "4th quarter," it means different things to different people. In football, it signals that the game isn't over yet—time to finish strong! The same applies to your…
Understanding how you view your company, and brand, can be vastly different from how your consumers perceive it. Remember: Your consumers own your brand, not you. This reality can be…
As of now, 61.4% of the global population uses social media. When considering platform penetration among eligible audiences, the figures are even more striking: 93.5% of the 5.3 billion global…
