Running a small business is tough. You wear all the hats—CEO, customer service rep, janitor, sometimes even “person who Googles ‘how do I do taxes?’ at 2 a.m.” And somewhere…
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In the world of business and communications, the terms branding, marketing, and advertising are often used interchangeably. However, while they are closely related and work together to build a successful…
In today’s fast-paced and data-driven world, businesses are constantly looking for ways to stay ahead of the competition. One of the most powerful tools that can help organizations achieve this…
Starting your partnership with a new marketing agency is an exciting time. You’re about to embark on a journey to grow your brand, reach new customers, and achieve your business…
One of the most effective tactics for boosting your marketing efforts is integrating video into your website and social media strategy. However, many businesses struggle with prioritizing it, treating it…
When you hear “4th quarter,” it means different things to different people. In football, it signals that the game isn’t over yet—time to finish strong! The same applies to your…
Understanding how you view your company, and brand, can be vastly different from how your consumers perceive it. Remember: Your consumers own your brand, not you. This reality can be…
As of now, 61.4% of the global population uses social media. When considering platform penetration among eligible audiences, the figures are even more striking: 93.5% of the 5.3 billion global…
Let’s talk about marketing in a recession… Fact… Since 1930 we’ve had only 11 recessions. Fact… recessions only last 6-10 months on average AND the worst recession only lasted 16…
There are some principles marketing professionals use that once you understand how a consumer is affected by it… you’ll learn to understand how to apply it in your own…