When you hear “4th quarter,” it means different things to different people. In football, it signals that the game isn’t over yet—time to finish strong! The same applies to your…
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Understanding how you view your company, and brand, can be vastly different from how your consumers perceive it. Remember: Your consumers own your brand, not you. This reality can be…
As of now, 61.4% of the global population uses social media. When considering platform penetration among eligible audiences, the figures are even more striking: 93.5% of the 5.3 billion global…
Let’s talk about marketing in a recession… Fact… Since 1930 we’ve had only 11 recessions. Fact… recessions only last 6-10 months on average AND the worst recession only lasted 16…
There are some principles marketing professionals use that once you understand how a consumer is affected by it… you’ll learn to understand how to apply it in your own…
Let’s talk about marketing in a recession… Average recessions only last 6-10 months AND the worst recession only lasted 16 months. (officially) In spite of these facts, events still occur…
understanding the human behavior Branding takes place when people associate an emotion with a product. Sometimes “brand marketing” like advertising, public relations, etc. has that impact… but the most important…
#1 – Did I overinvest in social media? Many businesses, and even marketers, can sink countless hours a week into social media. Likes, shares, and comments feel like an accomplishment,…
For business owners, CMOs, and marketing professionals, determining the most effective advertising platform for business growth goals can be challenging. There’s no one-size-fits-all solution. The main challenge is acquiring…
Creating a brand strategy is a crucial step in establishing a strong and cohesive identity for your business. It involves defining your brand's purpose, values, target audience, positioning, and key...
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