The rebranding of The Sound of Life began as a passion project for agency owner and CEO James Danella. The Sound of Life Radio Network is a listener supported Christian radio station serving the Hudson Valley. The station was a favorite of James’ so when he was asked to join the Board of Directors, it was an easy yes. Shortly after coming to the board, Media Vision Advertising chose The Sound of Life to receive a grant of service. As part of the grant the MVA team designed a new logo & brand identity, developed a new website, designed a vehicle wrap for the popular Soul Patrol and created meaningful promotional materials that draw listeners to one of the many stations upon which The Sound of Life streams.
