Modernizing a 20+ year old general contractor was the initial assignment when Media Vision Advertising began our relationship with East Tennessee based Master Remodelers. After we uncovered the strengths of the firm and designed a new brand identity that reflected them, our team worked together to create a strategy that would continue to touch their well established relationships while reaching out to a new base of customers looking to remodel their homes The Master Way. The modernization of the brand meant that everything needed to be updated including: the website, all collateral material, vehicle wraps, apparel, yard signs, building signage, a tradeshow booth and meaningful promotional material. While those elements were being established, our strategy was being developed. The marketing plan & media buy for Master Remodelers includes: Radio spots, streaming radio, digital display ads, search engine optimization, social media, video content and a newly launched pod cast.
