Summary
This personal injury firm was a jewel in the rough when we met them with all the essential elements for a successful firm; they were on their way toward being extremely formidable. Today, they are arguably the #1 personal injury firm in the counties they serve as their case load far outweighs their competitors by roughly a 10 to 1 ratio.
Challenges
This firm was already on a successful path when we arrived, however, there was no marketing strategy in place so once their growth model evolved out of their backyard, their existing path would have failed. Victims of their own success, they were growing quickly, and many adjustments were needed internally to maintain the current growth path. There was also the ever-present obstacle of one of their key staff going off to an industry conference & buying into one of these “get rich quick” marketing models that inevitably is the death of any solid marketing plan.
What we did
Media Vision contributed to their success by developing a strong marketing strategy and increasing branded efforts as well as better positioning of the brand. The result was that this client exploded in size and more than doubled in revenue generated within our 2.5-year relationship.
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- We Plan
- We developed a strategy to build a sustainable brand, making Sobo & Sobo a household name in the market it serves.
- Greatly improved upon their media plan which led to a higher conversion rate and a more targeted & cost-effective media buy.
- The client saw immediate results, from a branded effort & has since seen measurable results.
- We Create
- Media Vision improved upon the existing brand identity
- We brought consistency to the brand across all marketing efforts
- We recommended the removal of all unnecessary marketing materials
- We capitalized, from a PR perspective, on any high-profile cases they retained
- We Execute
- TV, digital, trade pubs, PR & experiential events, new website, organic & paid SEO, PPC, & social media
- We Provide the Results
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- By greatly increasing their social presence
- Improved search to “page one” in all major categories of service, sometimes achieving first the position
- Exponentially increased brand presence
- Doubled overall revenue in two years
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- We Plan
Future Plans
This firm is ever-evolving and committed to expanding its geographic reach. We are in discussion to broaden the demographic reach as well as adjusting the media utilized and tweaking the messaging. The marketing model coming together from this relationship is a testament to true collaboration with one common goal in mind… the client.
