ourwork: advertising: WK Mechanical

After moving to a new location, family-owned and operated WK Mechanical turned to Media Vision Advertising to help them create brand awareness. Since the heating and cooling services pros were well established in the Hudson Valley, the development of the strategy began as it usually does, by building a relationship to help identify the things that make WK stand out from its competitors. Once we understood that integrity and a high level of customer service were the core values of the company, we began to build a strategy that communicates that throughout the Hudson Valley. We started by fine-tuning the brand identity and working to ensure that everything from collateral to website design to vehicle wraps were up to brand standards. We developed a marketing plan and media buy that includes: Billboards, print ads, digital display, eNewsletters, blogs, radio spots, radio sponsorships, streaming radio and video as well as content-rich blog posts and social media.