A bank with 100 years of history offers security and the warmth created in Frank Capra movies. Although recent years have proven challenging for many banking institutions, WVFSL has continued to provide fair rates and the kind of fiscal safety customers can rely on. With a strategy for growth on the horizon, WVFSL turned to Media Vision Advertising for help connecting with a younger generation.
Media Vision began their relationship with WVFSL in 2014 when they created a modern brand identity for the bank. With eye catching visuals and a fresh color scheme, WVFSL is well on their way to attracting new customers and helping them reach their financial goals.
“Since beginning our partnership with Media Vision Advertising, we have seen the visibility of Wallkill Valley Federal Savings & Loan increase. People are thinking and more importantly talking about us in a new light. As a result we have seen our commercial business increase by as much as 10%” – Michael Horodyski, President and CEO of Wallkill Valley Federal Savings & Loan, speaking about business at the end of 2015’s 1st Quarter.
“One of the first direct response ads MVA created for us ran in January of 2015. It was a print ad featuring a CD product at a great rate. The ad was an incredible success. Not only did it sell through quickly, the bank took in over $5 million during a two week period.” – Michael Horodyski, President and CEO of Wallkill Valley Federal Savings & Loan
With new visuals in place Media Vision continued to highlight the bank’s core strengths and calling attention to new features such as mobile banking apps. We designed a new website and helped them launch a full interactive campaign. Modern Technology AND a hometown feel? Wallkill Valley Federal Savings and Loan is well on their way to creating the ideal bank experience.