As resident copywriter for Media Vision Advertising I am often given the task of taking content from our clients and reworking it for use across various forms of media. The fun part of it is that my research often gives me the opportunity to learn about many different topics! The not so fun part is that I am often given more content than space and my task becomes more, well…complicated. While each piece of the content provided by our client may be useful information and seem like it is very necessary, the reality is that there is more than space or time will allow. Plus, even if we could work our magic and make it all fit, we may be hitting more points than the consumer is able to absorb at one time.