• 05/07/15 Musings , Tips

    Say More With Less

    As resident copywriter for Media Vision Advertising I am often given the task of taking content from our clients and reworking it for use across various forms of media.  The fun part of it is that my research often gives me the opportunity to learn about many different topics!  The not so fun part is that I am often given more content than space and my task becomes more, well…complicated.  While each piece of the content provided by our client may be useful information and seem like it is very necessary, the reality is that there is more than space or time will allow.  Plus, even if we could work our magic and make it all fit, we may be hitting more points than the consumer is able to absorb at one time.

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    Say More With Less
  • 24/06/15 Musings

    Balanced Marketing – “A Seasoned Approach”

    A splash of Traditional… a tablespoon of experiential… and a dollop of interactive…

    All these elements need to work hand in hand now more than ever.

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    Balanced Marketing – “A Seasoned Approach”
  • 12/06/15 Musings , Uncategorized

    Zombies, rednecks and how to make a bad brand cool

    Be honest…when you hear the word redneck, what comes to mind?

    A mullet headed, too small t-shirt wearin, tooth pick chewin guy in a pick-up sporting a confederate flag?  Or perhaps the Deliverance theme song begins to run through your mind.

    Neither are exactly a win for the redneck brand is it?

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    Zombies, rednecks and how to make a bad brand cool
  • 20/05/15 Musings , Uncategorized

    Rantings of a Marketing CEO

    “Doing more of the same…”

    If I had a dollar for every business I meet and see and they are still incorporating the same strategy they’ve had for years…I’d be very wealthy.

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    Rantings of a Marketing CEO
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