• 08/02/16 Uncategorized

    Superbowl 2016 – The Commercials

    When the name of your company has Advertising in it, people kind of expect you to talk about the Superbowl on Monday – arm chair quarterback style. So today, the Monday after the Superbowl, some of the team at Media Vision Advertising is going to share with you our favorites and why we love them:

     

    Taylor, the newest member to our team, liked the Prius Bank Robbers spot. “I just thought it was silly because the robbers were getting away and people were cheering for them with signs and stuff.”

     

    Kara’s favorites were the movie trailers. Specifically the trailer for the new Independence Day movie…”It was exciting, I loved the first movie and I am excited about the new one!”

     

    Laura liked Hyundai’s First Date movie featuring Kevin Hart. “As a mom of two daughters who is married to a slightly overprotective dad, I saw it as a vision for our future. It was brilliant and funny!”

     

    James preferred Helen Mirren’s public service announcement against Drunk Driving for Budweiser. “I thought it was something totally different. I liked the style of her speaking directly into the camera.”

     

    Overall, the mood this year was much lighter than last year’s crop of commercials. We went back to funny which was awesome but we have to say as a group we agree that the spots were for the most part like viewing any other television program. Several of the spots where posted online ahead of time so you lose the excitement of premiering a spot during the Superbowl. We would also like to say that we are in total agreement that the spot we liked the LEAST was the Puppybabymonkey spot. In a word, it was creepy, in three words, hard to watch.

     

    What did you think? Do you agree with any of our favorites? Please leave a comment below.

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    Superbowl 2016 – The Commercials
  • 14/10/15 Uncategorized

    It’s Offical: MVA is the Agency of Record for the Orange County Chamber of Commerce!

    After receiving the official news last week, we couldn’t be more excited to roll up our sleeves and get to work.  We have been closely following the changes going on at the Chamber and are honored to be selected as the agency to work alongside the OCCC team.  Check out our official press release below:

     

    Media Vision Advertising Named Orange County Chamber of Commerce’s Agency of Record

    The Orange County Chamber of Commerce announced last week that Media Vision Advertising would be the advertising, marketing and public relations agency of record for the Chamber for the next three years.  Chamber president Lynn Allen Cione spoke with Media Vision Advertising’s owner/strategist James Danella personally to deliver the news.  “James Danella has developed a comprehensive, multi-faceted approach to meeting the Chamber’s goals of strengthening our position as the voice of the business community, promoting ROI to Chamber members, and maximizing all media platforms to increase awareness about everything the Chamber offers,” said Cione. “We’re very excited about the creativity and commitment that Media Vision will bring to the Chamber’s marketing efforts.”

     

    As a member of the membership committee, James Danella is no stranger to the Orange County Chamber of Commerce. “We are excited to be a member, let alone having the opportunity to guide the OCCC marketing efforts going forward.  I look forward to the work ahead with Lynn and the rest of the exemplary team at the chamber.” said Danella. In addition to marketing, advertising and public relations, Media Vision Advertising’s work with the Chamber will include developing strategies and creating opportunities to make the Chamber’s vision of being The Voice of Business in Orange County come to fruition.

     

    The Orange County Chamber of Commerce is one of the largest chambers of commerce in the state of New York.  Its headquarters is located in the town of Montgomery, NY in the Orange County Chamber Business Center at Scott’s Corners Drive.  It is the mission of the Chamber to provide an environment in which businesses succeed and the quality of life for everyone in Orange County is enhanced.  For more information regarding the Chamber of Commerce visit www.orangeny.com or call 845-457-9700.

    Media Vision Advertising is a full-service advertising agency located in the Hudson Valley. They provide advertising, marketing, strategic planning, media buying, content messaging, interactive, social media, and a full menu of design services, to clients in many different industries. Media Vision approaches every client as an individual crafting strategy and a creative effort geared specifically for their target market.  We invite you to visit our website at www.mediavisionadvertising.com or call 845-294-3228.

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    It’s Offical: MVA is the Agency of Record for the Orange County Chamber of Commerce!
  • 05/10/15 Uncategorized

    Website Builder Tools & Resources for the Small Business Owner

    This blog is the first in our “Toolbox” series, offering tips and resources for marketing a small business.

    As a small business owner, you have a lot on your plate.  You know that having an updated, modern, and effective website for your business is important, but the idea of creating a website can seem a daunting task….but it doesn’t have to be.

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    Website Builder Tools & Resources for the Small Business Owner
  • 25/09/15 Uncategorized

    Musing from the desk of Laura D: Do you know I love you?

    I recently attended a funeral for my Aunt who passed away 2 weeks before her 86th birthday.  Aunt Peggy was my mother’s oldest sister and beloved by everyone.  My family members are flung across the miles so, we don’t really see each other often.  Gathering for an extended weekend every other year at best, sometimes missing a few years in between because of LIFE, our time together is not as frequent as I would like.

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    Musing from the desk of Laura D:  Do you know I love you?
  • 12/08/15 Uncategorized

    Brand Loyalty and the Power of One

    Brand Loyalty and The Power of One
    My son loves football.  Born in late January, he spent his first Super Bowl Sunday asleep wearing football PJs and his arms in the air as if to signal TOUCHDOWN!

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    Brand Loyalty and the Power of One
  • 05/08/15 Musings , Tips

    Social Media Takes a Village

    Social media works best when it is interactive. 
    It works best when it becomes more than a place to update your status.
    It works best when it becomes a place to connect & share information with like minded people.

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    Social Media Takes a Village
  • 29/07/15 Uncategorized

    CMYK vs Pantone: Color Methods in Printing

    Ensuring color consistency throughout all your branded pieces

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    CMYK vs Pantone: Color Methods in Printing
  • 22/07/15 Tips

    Writing a Blog 101

    If you write it, they will come.
    Tips on writing a blog that builds customer loyalty!

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    Writing a Blog 101
  • 12/07/15 Musings , Tips

    What is Content Marketing Anyway?

    Let’s face it, we live in a fast paced society.  Everything is moving quickly and if you don’t try to keep up you can easily be left behind.  I’m sure you heard that “content is king” and are aware of the phrase Content Marketing, but do you really know what it means?

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    What is Content Marketing Anyway?
  • 05/07/15 Musings , Tips

    Say More With Less

    As resident copywriter for Media Vision Advertising I am often given the task of taking content from our clients and reworking it for use across various forms of media.  The fun part of it is that my research often gives me the opportunity to learn about many different topics!  The not so fun part is that I am often given more content than space and my task becomes more, well…complicated.  While each piece of the content provided by our client may be useful information and seem like it is very necessary, the reality is that there is more than space or time will allow.  Plus, even if we could work our magic and make it all fit, we may be hitting more points than the consumer is able to absorb at one time.

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    Say More With Less
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