As resident copywriter for Media Vision Advertising I am often given the task of taking content from our clients and reworking it for use across various forms of media. The fun part of is that my research often gives me the opportunity to learn about many different topics! The not so fun part is that [...]
Posted in Creative, Marketing | No Comments »
I hope now you see the value in setting deadlines for your project, and how keeping to a schedule can save you a lot of trouble and money! But just how do you go about it? Picking a deadline If you have a particular date that your project must be completed, there’s your starting point. [...]
Posted in Project Management | No Comments »
As I’m sitting with my kids watching TV, a commercial comes on playing “Bust a Move” by Young MC and of course I sing along as my children look at me as if I have nine heads. “You know this song?” “Yes, I was around your age (well, a little older, but who’s counting?) when [...]
Posted in Advertising, Marketing | 1 Comment »
A splash of Traditional… a tablespoon of experiential… and a dollop of interactive… All these elements need to work hand in hand now more than ever. Why?… You wonder? … Too much of anything could leave a bad taste in your mouth. (Or your consumers) Everyone has [...]
Posted in Advertising | No Comments »
Like it or not, deadlines are a good thing! Having deadlines for a project in place gives you a goal to reach, and gives you a course of action to help you get there. Setting up milestones along the way will allow you to see the big picture, and not get lost in time consuming, [...]
Posted in Project Management | 1 Comment »
My son loves football. Born in late January, he spent his first Super Bowl Sunday asleep wearing football PJs and his arms in the air as if to signal TOUCHDOWN! By 5, his first request upon waking during football season was to ask for me to put on ESPN’s Sport Center so he could check [...]
Posted in Marketing | No Comments »
Umm… guilty. If I had a dollar for every time I uttered these words….. Really though, I say this all the time, it’s almost embarrassing. Yet how many people do you hear saying it these days? It seems like everyone is on Pinterest– and for good reason. There’s something for everyone. For me, it’s all [...]
Posted in Advertising | 1 Comment »
As I’m drinking my morning coffee, the sound of the State Farm jingle rings through the house. My 10 year old son and 8 year old daughter are sitting in the living room reciting lines from the latest campaign. Not only are they little sponges, but they have already developed brand preferences. Whether it’s a [...]
Posted in Advertising | No Comments »
Be honest…when you hear the word redneck, what comes to mind? A mullet headed, too small t-shirt wearin, tooth pick chewin guy in a pick-up sporting a confederate flag? Or perhaps the Deliverance theme song begins to run through your mind. Neither are exactly a win for the redneck brand is it? Well there is [...]
Posted in Marketing | No Comments »
“Doing more of the same…” If I had a dollar for every business I meet and see and they are still incorporating the same strategy they’ve had for years…I’d be very wealthy. Why?…because I keep seeing people doing more of the same and expecting different results. When you look at it that way it’s insane… [...]
Posted in CEO Rantings | No Comments »
