• 14/10/15 Uncategorized

    IT’S OFFICAL: MVA IS THE AGENCY OF RECORD FOR THE ORANGE COUNTY CHAMBER OF COMMERCE!

    After receiving the official news last week, we couldn’t be more excited to roll up our sleeves and get to work.  We have been closely following the changes going on at the Chamber and are honored to be selected as the agency to work alongside the OCCC team.  Check out our official press release below:

    Media Vision Advertising Named Orange County Chamber of Commerce’s Agency of Record

    The Orange County Chamber of Commerce announced last week that Media Vision Advertising would be the advertising, marketing and public relations agency of record for the Chamber for the next three years.  Chamber president Lynn Allen Cione spoke with Media Vision Advertising’s owner/strategist James Danella personally to deliver the news.  “James Danella has developed a comprehensive, multi-faceted approach to meeting the Chamber’s goals of strengthening our position as the voice of the business community, promoting ROI to Chamber members, and maximizing all media platforms to increase awareness about everything the Chamber offers,” said Cione. “We’re very excited about the creativity and commitment that Media Vision will bring to the Chamber’s marketing efforts.”

    As a member of the membership committee, James Danella is no stranger to the Orange County Chamber of Commerce. “We are excited to be a member, let alone having the opportunity to guide the OCCC marketing efforts going forward.  I look forward to the work ahead with Lynn and the rest of the exemplary team at the chamber.” said Danella. In addition to marketing, advertising and public relations, Media Vision Advertising’s work with the Chamber will include developing strategies and creating opportunities to make the Chamber’s vision of being The Voice of Business in Orange County come to fruition.

     

    The Orange County Chamber of Commerce is one of the largest chambers of commerce in the state of New York.  Its headquarters is located in the town of Montgomery, NY in the Orange County Chamber Business Center at Scott’s Corners Drive.  It is the mission of the Chamber to provide an environment in which businesses succeed and the quality of life for everyone in Orange County is enhanced.  For more information regarding the Chamber of Commerce visit www.orangeny.com or call 845-457-9700.

    Media Vision Advertising is a full-service advertising agency located in the Hudson Valley. They provide advertising, marketing, strategic planning, media buying, content messaging, interactive, social media, and a full menu of design services, to clients in many different industries. Media Vision approaches every client as an individual crafting strategy and a creative effort geared specifically for their target market.  We invite you to visit our website at www.mediavisionadvertising.com or call 845-294-3228.

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  • 05/10/15 Uncategorized

    Website Builder Tools & Resources for the Small Business Owner

    This blog is the first in our “Toolbox” series, offering tips and resources for marketing a small business.

    As a small business owner, you have a lot on your plate.  You know that having an updated, modern, and effective website for your business is important, but the idea of creating a website can seem a daunting task….but it doesn’t have to be. There are numerous tools at your disposal to create fast and easy websites.  And just because it may be low cost doesn’t mean it won’t look good; these web creation tools are based on tried and true web design.
    But remember, free (and low cost) design services only go so far.  The extent of customization may be limited, but you’ll still be fully equipped to get your brand and message out there!  So if you’re ready to give it a try, here are some things you should know.

    There are 2 separate parts to getting a website up and running:

    1. The first is your domain, or URL. You need to purchase a domain from a registrar, such as GoDaddy or Network Solutions.
    2. Second is where your website is hosted. Set up a hosting package from a web hosting provider, after you have your domain registered.
      Some examples of hosting providers are Bluehost, Dreamhost, HostGator.  GoDaddy & Network Solutions also provide these services as well.

    If you are tech savvy, you can create your own website using WordPress, Joomla or other Content Management Systems.  Read more about these platforms here:  http://websitesetup.org/cms-comparison-wordpress-vs-joomla-drupal/.
    If you are not tech savvy, don’t worry, many online services take care of it all for you.  All you have to do is choose a domain name, and you’re ready to create a website.  This is the fun part, so read below and see which tool may seem right for you.

    Here are two that we recommend starting with:

    Wix:

    Wix is probably the most well know and easy to use website builder.  With Wix, you can register a domain, connect an existing domain to it, and host your site for free.  There are also paid subscriptions for advanced services, such as custom form builders or online stores.  Choose from hundreds of templates based on various types of businesses, and start adding your own content, images and changing colors to match your brand.

    Weebly:

    Weebly also does it all for you, from domain to hosting to email, even an ecommerce store for an additional cost.  The free version of Weebly does not allow you to use your own domain, but for $8 a month you can connect your own.   Hosting is always free, with unlimited website pages.
    Weebly’s drag & drop editor makes it very easy to customize your site.

    There are many more out there, so do yourself a favor and research them.
    Here are several comparisons and reviews:

    http://www.websitebuilderexpert.com/

    http://www.sitebuilderreport.com/

    http://www.pcmag.com/article2/0,2817,2484510,00.asp

    http://www.top10bestwebsitebuilders.com/reviews

    So what are you waiting for?  If your business is not on the web, or if your website is in need of an update, there are ample tools and resources to get you started and guide you through the process, so no more dragging your feet.  Start creating!

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    Website Builder Tools & Resources for the Small Business Owner