Social media works best when it is interactive. 
It works best when it becomes more than a place to update your status.
It works best when it becomes a place to connect & share information with like minded people.

I’ve seen that first hand.  I’ve experienced it working at its best as part of an on-line group.
I’ve also seen it work for entrepreneurs & business owners as they share their knowledge with clients & reached beyond their walls into the community.

In order to make it work.
In order to keep a fully alive social media strategy working for your business, you need a village.

Build a Village
Your Company is made up of a collective of individuals.
Each of these individuals has their own unique set of talents, strengths & experiences.
Not only that, each of these individuals has their own circle of influence.
Imagine, even for a moment, the power of having each individual within your company using their strengths, talents, experiences & circle of influence for the good of the company.
That my friend is a pretty awesome village!

Where do you begin? 
Well more than likely you already have social media channels for your business set up & running.  Chances are your employees are also already doing the social media thing.
If not, that is a good place to start.  Set up social media channels that are relevant to your business & be sure key employees are ready to utilize the power of social media.

Set the course
If your company already has a social media presence, that’s great!
Just make sure that you & your team are all walking in the same direction so that you can reach the same destination (read as “new business”).
You have to set the course & you do that, with a strategy!

Strategy?
It will do no good for employee A to talk about how Widgets are the best thing about your company while employee B tells everyone that Whatsits are the way to go.
You’ll need a corporate strategy that everyone can plug into.
Once a course has been set, it gives your village freedom to be themselves.
It is their individuality that will draw new people into your community.

What’s next?
Be sure that as you go on your way, you are relational.
Don’t just spout facts & figures.  Ask questions.  Do your best to get people talking.
Share with people.  Not just the serious stuff, but the fun stuff too!
Who doesn’t love to see pictures of smiling happy people?
Don’t be afraid to have a little fun!

Still confused?
Do you feel like you’ve tried all this stuff & you can’t make it work?
Have you run into challenges that you aren’t sure how to overcome?
Share your thoughts below!  We’d love to be part of your village!

Musings , Tips
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